Today seems a lot like the California Gold Rush of the Mid-19th Century. Opportunities are everywhere, both to make money and to profit from hugely valuable ideas that are being given away by their creators. A case in point is a less than 6 minute video clip by Johnny Lee, who describes and shows how to turn a $49 Wii remote and $5 infrared pen into an interactive white board that normally would cost several thousand dollars (of course you do already need to own a projector). It’s a great clip and well worth the 6 minute investment of your time. It appears on TED at the following URL:
http://www.ted.com/talks/johnny_lee_demos_wii_remote_hacks.html
Presented as a low cost solution to schools that cannot afford the more expensive commercial white boards, it proved to be a very popular video. What is fascinating is the description of how this idea spread throughout the world with almost lightening speed. Mr. Lee gave away the software he developed to make this work and in the first three months after announcing the idea his software was downloaded half a million times. Not bad for a totally cost free marketing campaign.
While this was not a commercial idea, it has spread Mr. Lee’s name and credibility around the world almost overnight. What’s the formula? While you may draw your own conclusions, it seems rather simple. He gave away something of value that could be immediately used by a large number of people in a wide variety of settings. But on an entirely different level, people just plain like ideas that are fresh and clever. Whether you use Mr. Lee’s idea or not, it is fascinating to see how someone was able to think out of the box and come up with an entirely different application.
Isn’t that a challenge that most business owners face? What can you do for your business to think out of the box and come up with a totally fresh and original solution? The answer may not be what you think. Breakthrough moments tend to occur when you have the time to relax and reflect. Business owners need to have the time to be the visionaries of their businesses. You can start by clearing away the underbrush, you know, anything that can cause a distraction to you and those in your business. You can outsource your legal problems; get them off your desk. We provide hands free legal solutions for businesses so that you don’t have to spend your valuable time putting out fires. Visit us at www.corliss-law.com to find out more. Helping You Create A More Certain Future.







